| Project | Logo designing & brand creation for a new fashion brand named FNCY |
| Company | Fashion City |
| My Role | Digital Designer |
| Industry | Fashion Clothing |
| Tools Used | Adobe illustrator | Adobe Photoshop |
Introduction
FNCY is a new fashion brand that deviated from its mother company “Fashion City”. The goal of this new brand is to market its products to buyers who are focusing more on luxurious products.
Logo & Brand Concept
FNCY branding was more focusing on luxurious product buyers who are keener on the quality of products than other facts. Therefore I came up with several logo concepts and finally we all came to a one choice which is designed based on a “Deer” symbol.
The reason for the choice of deer as the symbol is to represent royalty, luxury, energy, independence, and regeneration as well as the gentle, yet enticing lure that can come from starting a new adventure. Logos that have a deer or stag as a focus may be trying to capitalize on that independence or sense of adventure.
Initial Logo Design Concepts
