Hemp Site Case Study

Case Study of

Cultivo Cañamo Website

Project	Website designing - Cultivo Cañamo (Hemp cultivation consultancy service provider)
Organization	Cultivo Cañamo
Platform	Responsive Website
My Role	UI/UX Designer
Industry	Consultancy - Hemp Cultivation
Tools Used	Figma \| Adobe illustrator \| Adobe Photoshop
URL	https://cultivocañamo.com

Introduction

The consulting firm “Cultivo Cañamo” specializes exclusively on hemp cultivation. They are consultants for cannabis cultivators all around Europe. Cultivo Cañamo is more than simply a consulting company; their services also include custom – made solutions that are adaptable to meet the particular requirements of each client’s business.

Problem

The website for “Cultivo Cañamo” was developed to match as closely as possible to the concept that was provided by the customer for this particular project. It was important to him to have an interactive website, but he also wanted it to have some simple design elements. He desired to have a video of hemp being grown as well as a design that would draw itself in accordance with the user’s scrolling speed. When I first started, this was the section that gave me the most hard time.

Combining his two main concepts, I included a video in the hero area. Even though, I masked the video by the word C instead of displaying the entire video that is typically displayed on websites. The only reason to select the letter C was that it was already part of his domain name (Cultivo Cañamo). Then, I made an SVG design that, in a way comparable to an automatic drawing, begins life as a hemp seed and progresses into a bottle of Hemp oil. In response to the user’s scrolling speed, this was animated. Everything else is set out to match the general layout that we worked out together. I was able to deliver an innovative product that far above his expectations.

UX Research

This website redesign project’s UX research indicates the additional research conducted to meet the client’s needs while assuring technical viability and a user-centric approach. Our team gathered all the requirements from the client through several meetings and discussions, but the main challenge was finding methods to fill the technical feasibility gaps between the client’s ideas and how those ideas can be translated into a website design.

To overcome this challenge, we conducted thorough research and brainstorming sessions to come up with a unique idea that fulfilled the client’s requirements while ensuring technical feasibility. We introduced an on-scroll drawing of the life cycle of a hemp plant on the website’s homepage, which required several discussions with the development team to ensure technical compatibility issues were addressed.

In addition to the technical aspects of the project, we took a deep dive into the client’s existing website and identified issues with its information architecture and content. We restructured the entire website architecture while ensuring proper understanding and communication with the client about each and every change that we made.

Our research efforts helped us to successfully continue the project while maintaining a good relationship with our client. The end result of this research was a user-centric website concept that fulfilled the client’s requirements while providing a unique and engaging user experience.